Two ways to start. You pick the route.
A free 20-minute audit, or a paid working session. They are parallel entry points, not step one and step two. Either one can lead to an install, and neither one obligates you to anything.
Free to kick the tires. Paid when you already know the problem.
Pick by how much certainty you already have, not by budget. Both are real work.
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Route A — Free 20-minute audit
For: kicking the tires.
A focused conversation on where customers, retention, and wasted time are getting stuck. We fill the scorecard with you while we talk, so you watch the bottlenecks get ranked rather than waiting for a document.
You leave with: the ranked findings, in writing. Yours to keep and act on with or without us.
Costs: nothing. Obligates: nothing.
Book the free audit → -
Route B — Paid audit
For: teams who already know the problem and want a serious working session.
One to two hours across one or two sessions. We go deeper than a single conversation allows: a real map of the ecosystem, where the work actually breaks between systems, and a clear next install.
You leave with: the map and a defined first install.
Price: we scope it in conversation. There is no public price on this site.
Talk it through →
These are two doors, not two steps. The free audit is not a sales call for the paid one, and taking it never requires buying anything.
No deck. No discovery questionnaire. We fill the page while you talk.
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Minutes 0–3
What you actually do
The business, the crew size, who does what. We are listening for where decisions queue up, not building a CRM record.
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Minutes 3–12
Where the week goes
The specific work that eats time or sits until it costs money. Leads that wait. Quotes that go out late. The thing three people ask you every day. We are mapping it to the seven layers as you describe it.
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Minutes 12–18
Ranking it, live, with you watching
We put effort against impact on the scorecard in front of you and rank the bottlenecks. You will disagree with some of the ranking. That is the useful part of the call.
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Minutes 18–20
What we’d do first, and what it would take
The one bottleneck that pays back fastest, and honestly whether it’s worth doing at all. If the answer is that you don’t need us yet, you get told that.
Nothing is sold while we write. If a first install is worth doing, we price it after you have the findings in front of you — not before.
Bring nothing. Or bring these three things and we’ll get further.
There is no prep requirement. But if you want the twenty minutes to go deep instead of broad:
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1
A rough number of leads last month, and what happened to them
Even “about thirty, I think we quoted twenty” is enough to work with.
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2
The list of systems you actually use
Including the spreadsheet and the group text. Especially those.
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3
The thing that made you look at this page
There is usually one specific recent incident. That is the most useful sentence of the call.
Because the thing that kills AI projects is installing before you’ve mapped.
MIT reviewed more than 300 enterprise AI deployments in 2025 and found roughly 95% produced no measurable P&L impact. Not because the models were bad — because the tools didn’t integrate with anything, didn’t remember anything, and never improved.
An audit is how you avoid buying that outcome. Twenty minutes of mapping is cheaper than a pilot that technically works and changes nothing.
MIT NANDA, The GenAI Divide: State of AI in Business 2025, Jul 2025.
Either route can lead here. Neither one has to.
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Focused install
We ship the one bottleneck that pays back first. Scoped, in your systems, with a number attached so you can tell whether it worked.
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Operating partnership
The ongoing version: we are your go-to-market partner across the layers. Not a retainer — a retainer bills for time. We stay until the numbers move.
Either audit route can lead to either of these. Many audits lead to neither, and that is a legitimate outcome.
Eight questions. Which layer is costing you most?
This is not the audit — the audit is where we put numbers on it. But it will tell you which of the seven layers to look at first, and it takes about ninety seconds. Nothing is sent anywhere and nothing is stored.
Here are the eight questions. Answer them on paper — it works the same, and it’s the same list we walk on the call.
- When a new lead comes in — a form, a missed call, a DM — how long before someone actually responds? (Go-to-market)
- Could you say right now how many leads you got last month and what happened to each one? (Go-to-market)
- Think about the work that repeats every week — scheduling, reminders, status updates, re-entering the same information. How much of it still needs a person to push it along? (Operations)
- When someone needs a customer’s history, or needs to know how you handle something, where do they look? (Second brain)
- A new hire starts Monday. How long before they can do the job without someone shadowing them? (People / training)
- Without asking anyone, do you know what you booked last month versus what you actually collected? (Finance)
- If a customer, an insurer, or an auditor asked you to show who did what and when on a job from six months ago, how long would that take? (Compliance)
- When a referral comes in from a partner, or goes out to one, does anyone track what happened to it? (Vendors / partners)
The more of these that end in “it depends who you ask,” the more there is to get back.
Straight answers.
- Do I have to use ChatGPT?
- No. You keep running the business the way you do now. We set up the quiet parts in the back. This is not ChatGPT training.
- Is this software?
- No. There is no login and no seat. The audit is a conversation; an install is work we do in the systems you already own.
- What’s the difference between the free and paid audit, really?
- Certainty. The free one finds out where you’re leaking. The paid one is for when you already know and want to map it properly and leave with a defined install. The free route is not a trial of the paid route.
- Do I have to buy anything after either call?
- No. You keep the findings either way.
- What does an install cost?
- We don’t publish install prices, because the honest answer depends on which bottleneck it is and what you already own. We price it after you have the findings in front of you, so you can judge the number against a ranked list rather than a pitch.
- What if you look and decide I don’t need you?
- You get told that on the call. It happens. You keep the findings and we have both saved a month.
- Which of my systems do you need access to?
- None for an audit. For an install, only the systems that specific install touches, at the access level it needs. We scope that in writing before anything is connected.
- Are you going to rip out the tools we already use?
- That is the opposite of the approach. Tools that don’t integrate with what you already run are the reason most AI projects produce nothing. We build around your ecosystem.
- We’re a clinic. Can you work with us?
- We can audit. We will not install on patient texts or patient records without a BAA in place. That is a hard line, not a negotiation.
- How do I start?
- Email anthony@rockwallpartners.com or call (806) 433-2461. Tell us the business and which route you want.
Book the free 20-minute audit.
You keep the findings. The free route never requires buying the paid one.