We help you get found.
Google, the page, the follow-up. No menu of packages. No partner names.
This is the go-to-market layer, from the outside in. Getting found is the front half; what happens when they reach you is the back half, and both have to hold.
Most shops don’t need a marketing department. They need to show up when someone nearby is ready, and they need the week to hold when the phone actually rings. We look at that with you. Then we install only what pays back.
Google. The page. The follow-up. Then only what pays back.
Not a menu of packages. Not a partner list. The parts that get a local shop found, and keep the week when someone actually reaches out.
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Google
The Business Profile, maps, the listing when someone nearby is ready. Name, category, hours, photos, whether you show up at all.
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The page
The site they land on. Does it match the search, load, and tell them what you do. We do not sell a stack of templates on this tab.
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The follow-up
What happens when they call, fill the form, or message. Getting found does not help if the week cannot hold.
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Reviews and listings
Whether the story online matches the shop. Listings and reviews. We do not sell a pile of fake stars.
Found, then answered. In that order, and the second one is where it usually breaks.
Most local marketing spend goes into the first half of the problem and assumes the second half is fine. It usually isn’t — and traffic into a broken follow-up is more expensive than no traffic, because you paid for the lead and then lost it.
Harvard Business Review’s study of inbound lead handling found that among companies that responded at all, the average reply took 42 hours — and 23% never responded. Firms that made contact within the first hour were nearly 7× more likely to qualify the lead than those who waited even one hour longer.
That is why “the follow-up” is one of the four things we look at, and not an afterthought. Getting found and then not answering is the most expensive configuration available.
Harvard Business Review, “The Short Life of Online Sales Leads,” Mar 2011 · source
The same look. Not a second list of packages.
Collections named how they search. Buying guides. Tools worth linking to. A site that’s easy to read. That is the online-shop version of what we look at.
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Collections named how they search
How customers look for the products — not the names you use inside the catalog.
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Buying guides
The questions people have before they buy. The stuff that hits support fifty times a week.
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Tools worth linking to
A useful tool on your site, not a product page. If one would help, we would build it there. We do not put a calculator or a widget on this site.
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A site that’s easy to read
Easy to navigate. Easy to read. Everything else sits on top of that.
No packages. No retainer for “visibility.” No partner names.
There is no tier list on this page because the honest answer to “what does marketing cost” depends on which of the four things is broken. If your Google profile is wrong, that is a short conversation. If you are found fine and losing every after-hours lead, that is a different install.
The audit tells you which. Then we install only what pays back.